Need | convenience | Environment
Mobile is often referred to as the latest, new channel however we like to consider mobile as a new gateway to access multi channels, as opposed to a new channel itself.
There are three pillars to why someone would use a smart phone as opposed to an existing channel. need, convenience, and environment. Understanding how to target a customer in these circumstances and to offer them the optimal experience is paramount to a successful mobile strategy.
Consumers continue to streamline their lives and the smart phone facilitates this. Brands must ensure they too are following the consumer by creating a solid mobile strategy for their current and prospective customers.
At Fetch, our team of experienced and award winning strategists help our clients understand their audience on the go and create successful strategies which communicates with the clients audience in the most effective way.
Creative design & build
Fetch Media’s award winning in house creative team always produce innovative and responsive campaigns for clients regardless of market sector. From standard display banners all the way through to video, HTML5 and mobile web site design we work in close conjunction with the client to ensure that our knowledge of what works on mobile fits perfectly with the client’s objectives. Fetch’s creative work was recently recognised at the Effective Mobile Marketing Awards where the agency was awarded the prestigious ‘Most Effective Mobile Advertising Campaign 2011 Award’ for a campaign we produced for Sony Music.
Media planning & buying
With seven different operating systems, hundreds of different advertising networks and thousands of publishers to choose from creating a mobile media marketing strategy can seem a very daunting task. Whether your aim is to drive traffic to your mobile site, maximise downloads of your application, strengthen your CRM strategy through mobile or any other mobile marketing objective we at Fetch Media can help.
Fetch Media has been successfully implementing and managing effective mobile media advertising campaigns since its launch in November 2009. Fetch currently manages clients’ mobile media planning and buying in over 40 countries and provides accurate and transparent reports for campaigns across the globe. With the mobile media market set to grow dramatically through 2012 and beyond more and more major brands are coming to the logical conclusion that the ‘traditional’ media planning and buying agencies are not set up to provide the level of industry expertise, knowledge and passion that is found in abundance at specialist mobile agencies such as Fetch Media.
The Fetch Media account team use all of their experience in mobile media planning and mobile media buying to ensure that our clients’ campaigns are as targeted as they possibly can be and their ‘price matters’ background ensures that they get the best possible prices in all cases.
Once the campaign is live the team continually monitor the campaign’s progress and ensure that the highest possible level of optimisation is taking place to ensure that our clients’ continue to enjoy ‘best in class’ service and results.
App Promotion
With over 500,000 applications in the Apple app store alone achieving stand out and ranking success can be a very difficult task. As a leading mobile media planning agency Fetch has a superb track record in managing campaigns that lead to our clients’ apps regularly sitting on top of app rankings in markets across the world. To find out how your company can benefit from this expertise contact us by phone on London 0044 203 432 8813 San Francisco 01 415 523 0350 or by email at contact@fetchmedia.com
